Frank Martin Sons, Inc. (“we,” “our,” “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect your information when you interact with our company, website, or services.

1. Information We Collect

We may collect the following types of information:

  • Personal Information: Name, address, phone number, email address, payment information, and other details you provide when purchasing equipment, requesting service, or contacting us.

  • Business Information: Company name, job title, and other relevant business details.

  • Website & Technical Data: IP address, browser type, device type, and usage data collected via cookies and similar technologies.

  • Service History: Records of equipment purchases, service requests, and parts orders.

2. How We Use Your Information

We use your information to:

  • Process sales, rentals, parts orders, and service requests.

  • Provide customer support and respond to inquiries.

  • Send service reminders, promotional offers, and updates (if you’ve opted in).

  • Maintain warranty records and service history.

  • Improve our products, services, and website.

  • Comply with legal and regulatory requirements.

3. Sharing of Information

We do not sell or rent your personal information. We may share it with:

  • Service Providers: Companies that help us with payment processing, shipping, marketing, or IT support.

  • Manufacturers & Partners: When needed to register warranties, process orders, or provide support for brands we represent (e.g., Tigercat, Hitachi, Kobelco, LiuGong, Bobcat, Palfinger).

  • Legal Authorities: When required to comply with law, court orders, or to protect our rights.

4. Data Retention

We retain your information only as long as necessary for business purposes, legal obligations, and warranty/service history.

5. Your Rights

You may:

  • Request access to your personal data.

  • Ask us to correct or update information.

  • Opt out of marketing communications at any time by clicking “unsubscribe” or contacting us directly.

6. Cookies & Tracking

Our website uses cookies to improve your browsing experience and understand how visitors use our site. You can disable cookies in your browser settings, but some site features may not work as intended.

7. Online Advertising & Analytics

We use online advertising and analytics tools to improve our marketing efforts and deliver more relevant content. This may include:

  • Google Analytics: Tracks website usage data to understand visitor behavior and improve our site.

  • Facebook Pixel & Other Tracking Tools: Allows us to measure ad performance, reach the right audiences, and show you relevant ads on Facebook, Instagram, and other platforms.

  • Remarketing: We may show ads to you after you visit our site using cookies and tracking pixels.

How to Control Tracking:
You can opt out of targeted ads through the following:

8. Security

We use appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or alteration.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on our website with a revised effective date.